We first begin with getting a full and comprehensive  understanding what purpose the website seeks to serve. This is a crucial step in determining the success of the final product.

We also guide you, the client, through this phase, simplifying the process by exposing the vast hidden benefits of having and setting realistic expectations.

Once we know the site's goals, we can define the scope of the project. Questions such as, what web pages and features the site requires to fulfill the goal, and the timeline for building those out will be answered in this stage.

With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.

This serves as precursor to the full development. The purpose is to expose the design format to be adopted for developing the final website.

Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. 

At this stage all the pages have been defined and how they display to the site visitor, so it's time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.

Once everything's working beautifully, it's time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it's time to break out the bubbly.